The prerogative of AFI
Over the past 16 years, AI has successfully connected African fashion to global markets, propelling, and elevating designers to international acclaim. AFl's mission is to be the best business platform and ecosystem that supports and enables trade for African fashion and brands. AFI was founded by businesswoman and philanthropist, Dr Precious Moloi-Motsepe, whose love for African creativity, craftmanship, and culture led her to engage with diverse talent on the continent. AFI is recognised as a breakthrough platform that nurtures, invests in, and promotes the best African creative talent. Our products and services are aimed at local and international consumers who appreciate bespoke African luxury and craftmanship. AFI enables global consumers to discover unique, high-quality African luxury apparel, accessories, and products from both established and emerging designers. AFI is the leading source of fashion industry content and news. Our vast talent and expertise in hosting fashion events and curated lifestyle experiences enable us to offer Events as a Service in beautiful physical and digital spaces.